The Entrepreneur’s Kitchen
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(Formerly titled: Lessons of Entrepreneurship – The Journey of Reinvention)
📣 Calling family-first Christian entrepreneurs building purpose-driven businesses.
Family-first business growth for Christian founders; real talk and operator-level strategy.
The Entrepreneur’s Kitchen
The Pricing Question: How Much Should You Charge? with Mark Stiving
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Struggling with pricing your product or service? In this episode, pricing expert Mark Stiving joins us to break down how to set the perfect price, connect with your ideal customers, and maximize the value you deliver. Don’t leave money on the table—tune in now!
What’s Covered in This Episode:
- Why pricing is more than just a number—it’s a strategic decision.
- How to uncover the true value your product or service brings to customers.
- Key factors to consider when setting your price to align with your target market.
- Common pricing mistakes entrepreneurs make and how to avoid them.
- Insights from Mark Stiving on how to think like a pricing expert.
Keywords: pricing strategy, how to price a product, Mark Stiving, value-based pricing, pricing mistakes, maximizing revenue
Mark has a Ph.D. in pricing. He has been in pricing as a practitioner, educator and advisor for almost 30 years. He has taught pricing to thousands of people and has advised hundreds of companies while they rethink their pricing.
Mark says, "All businesspeople should understand pricing. Although they may consider it the last thing they do before launching a product, pricing and value should inform almost all of the decisions that go into creating and communicating about products (or services). "
Connect with Mark:
www.impactpricing.com
Mark's Recommended read:
Monetizing Innovation: How Smart Companies Design The Product Around The Price by Madhavan Ramanujam
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Thank you for listening in! See you next week.
